cellular banking ^^

A young girl buys a bouquet of flowers at a florist her mother on mother's day. now she's going to pay. is she looking for the purse? nope, she zaps the transaction off her handset. done! have you seen this TV commercial? there's little doubt that teh era of mobile banking has arrived. more and more people use mobile banking to check their account balance, to transfer money dan pay bills. it's so easy and convenient that anyone who doesn't do it must be some kind of luddite.

for years, financial institutions have been on a quest to satisfy their customer's desire for more convience. compared to home computer an laptops, mobile phones have a greater number of users. a survey has shown that more than 85,2 persen of households use cellular phones. these gadgets answer the need for mobility, for they can be carried everywhere. with the capability of delivering voice data and text message, cell phones have become the ideal medium through which banks can provide a wide variety of services.

banks classify these services based on how information flows. they are known as pull transactions and push transactions. a pull transaction is one in which a mobile phone user actively requests a service or information from the bank like inquiring about an account balance, transfering funds, paying a bill or requesting a transaction history. a push transaction, on the other hand, is one in which the bank sends information based on a set of fixed agreement like giving an alert on a minimum balance if asked to. for example : " tell me when my balance gets below Rp. 100,000. "the bank then generates an automatic message any time this collection occurs. the the rules go for other transaction as well.


sumber :  rahmawati, from c'ns magazine